This may be the single most important tip in this article. Google has shown an affinity towards sites that remain consistent in structure, growth, content, and popularity. At the risk of sounding prosaic, outside of receiving highly trusted inbound links, the best way to bring Google to trust you is to show Google over time that you are trustworthy.
Think about your relationship with Google as you would any other relationship. Relationships take time, they take commitment over time, and trust in a relationship needs to be cultivated. If you happen to screw up, it takes time to regain any trust that was lost.
With your website, show Google that you are consistent, that you are dedicated, and that you actually care. Do not change your website's structure or focus entirely just because you feel like it. Spend time every day for months, even years, growing your site and promoting your site. Take the time to make sure it is as user friendly as possible taking into account issues such as accessibility. And whatever you do, do not take the chance of trying to cheat on Google by using a 'shortcut' � it can and will set you back in your relationship several months, if not longer.
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August 25, 2006
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